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The new lubricant trade in ASEAN - A promising new era
Global lubricant markets have seen a dramatic rebound since the global economic recession of 2008–2009. At that time, global demand dipped to its lowest point since the latter half of the 20th century, but has since surpassed its previous high mark set in 2007. One of the key drivers of this rebound can be attributed to Asia, where the developing economies of emerging markets are fueling the rising demand for lubricants.
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Is the Behavioural Lens Out of Focus?
How to make behaviour work in CPG, financial services, technology and retail? Using behavioural science to get closer to the consumer.
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The Economic Pulse of the World - June 2016
After posting gains for three months in a row, the national economic assessment average is down one point this month, with 38% of global citizens rating their national economic situation as “good”.
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Ipsos Wins Gold at 2016 Market Research Agency Award in Hong Kong
Market research Agency Ipsos today announces winning Gold at this year’s Agency of the Year Awards, in the Market research category.
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Bringing Cultural Nuances To Life
This book has been initiated to help Ipsos researchers in their international projects. At the analysis stage, it provides cultural insights which can enlighten the results. But also from a technical perspective, when preparing a qualitative study design, it aids in the consideration of local constraints (such as scheduling, sample composition, geographical coverage).
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How Concerned Are You About the Zika Virus?
In light of the most recent news regarding the spread of the Zika virus, Ipsos conducted a poll to gauge the level of concern about the virus among citizens of 27 countries around the world.
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[EVENT] Customer Centricity Events in Asia
The regional series of events promotes EFM with live demos and client case studies.
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Asia’s Millennials Want to Connect With Brands
When it comes to marketing to the Millennial generation across Asia, brands must be authentic and relevant. This was the consensus from a recent panel session on understanding young people in the region, held by the American Chamber of Commerce in Singapore.
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Thailand’s syringe market
With Thai consumers paying more attention to their health, many investors are focused on the Healthcare market in Thailand as part of their growth plans in the Asia Pacific.
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The Economic Pulse of the World - November 2014
Perceptions of the current economic situation around the world are improving slightly this month, with four in 10 respondents rating their national economy as good. The local economy assessment holds steady, as does optimism for the near future.