How Present Is Your Brand In The Lives Of The World's Most Affluent?
The Ipsos Global Affluent Survey is a unique database which allows planners to compare and contrast the behaviour and media consumption of the Affluent individuals across 49 countries in the world.
On October 13 - 2016, we celebrate the 3rd release of the Ipsos Global Affluent Survey.
Ipsos Global Affluent Survey measures the habits of the world’s most affluent consumers and top business decision makers – the Top 13-20% of adults based on income. Affluent Global represents a universe of 72.6 million Affluents.
Definition Affluent in databases:
- Europe: Top 13% based on HH income, 18+ y/o.
- Middle East & Africa: Top 15% based on personal income, between 21-74 y/o.
- Latin America: Top 15% based on SEL, between 21-74 y/o.
- Asia Pacific: Top 18% based on HH income, between 25-64 y/o.
