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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
אינוטסט - בחינת חדשנות מוצרית ומותגית
מדידת הצלחתם של מוצרים וקונספטים חדשים בהקשר התחרותי.
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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COVID-19 one year on: Global public loses confidence in institutions
Tracking survey data shows who gained and lost with the public over the past year.
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The impact of race, ethnicity, and national origin on opportunities: Perceptions and personal experience
Survey for the World Economic Forum explores how much access to employment, education, housing, and social services is influenced by ethnicity and national origin across 27 countries
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One year on, most don’t see an end to the pandemic before the end of 2021 – if at all
Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
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What Worries the World – February 2021
Almost two-thirds (64%) of the public across 27 countries say things in their country are heading in the wrong direction. Coronavirus remains the number one concern in our global survey – a place it has occupied for almost a year.
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Global attitudes : COVID-19 vaccines
COVID-19 vaccination intent has risen in the past few weeks.
New Ipsos-World Economic Forum global survey highlights the increasing demand for COVID-19 vaccines and diverging views on whether vaccination should be mandatory. -
The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.