Ricerca
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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
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Global Warming and Waste Reduction Take Center Stage in the Environmental Discussion
87% of the world agrees that the world climate is changing; 80% are concerned about the environmental impact of product waste.
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2018 Summer Holiday Plans Among Europeans, Americans and Asians
Europ Assistance releases its 18th annual Barometer on Summer holidays, focusing on Europe's, America's, and the first time Asia's holidays plans.
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Digital Content Optimization
La soluzione di ricerca innovativa che consente di misurare l’efficacia dei contenuti digitali
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[EVENTO] The Most Influential Brands 2018
Torna per il terzo anno consecutivo The Most Influential Brands: indagine globale Ipsos sull’influenza dei brand nella nostra vita quotidiana.
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[EVENTO] Sponsor Value Summit 2018
Evento organizzato da Ipsos e StageUp per discutere di sponsorizzazione
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[EVENTO] ETRA 2018
Ipsos e SRLabs presentano il nuovo sistema di elaborazione dati Eye-Tracking in ambienti reali
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Internet Security and Trust
A CIGI-Ipsos global survey reports that majority (52%) says they’re more concerned about online privacy than they were a year ago. Around six in ten feel that social media (63%) and search engines (57%) have too much power.
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The Evolution of Shopper Behaviour
Brands need to connect with shoppers in the moments that matter most.