Ricerca
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When Difference Doesn’t Mean Different: Understanding Cultural Bias
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
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I nuovi dati 2017 sulla pirateria audiovisiva in Italia
Il fenomeno della pirateria audiovisiva si attesta al 37%, due punti percentuali in meno rispetto al 2016, i giovanissimi tendono a piratare meno
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Beyond Binary: The lives and choices of Generation Z
The latest thought piece from Ipsos Thinks pulls together existing and new analysis, as well as brand new research, to provide a better understanding of this latest generation, Generation Z.
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I nuovi trend di consumo alimentare presentati all'Assemblea Nazionale di Unaitalia
Gli italiani amano il pollo. Negli ultimi cinque anni i consumi di carni avicole sono aumentati del 24%. E per il 54% della popolazione pollo e tacchino sono oggi la principale fonte di proteine. Sono alcune delle indicazioni emerse dall’indagine Ipsos presentata a Roma nel corso dell’Assemblea Nazionale di Unaitalia
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Global Views on Cyberbullying
Global awareness of cyberbullying is increasing, however 1 in 4 adults globally have still never heard of it.
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Osservatorio Social III edizione
Performance dei social media fra opportunità e privacy al centro del nuovo appuntamento del Marketing Innovation Hub
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Who Is and Is Not a “Real American”, a “Real Brazilian” or a “Real Chinese”?
Ipsos’s Inclusiveness Index compares countries’ acceptance of social and cultural diversity.
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The Numbers Game: Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
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Conoscere l’Africa: verso un mercato africano unico
Quali le opportunità per le aziende italiane derivanti da un possibile mercato unico africano?