Ipsos webinar ‘The future of marketing research’

from 10.00h - 10.30h (Amsterdam local time)
or 15.00h - 15.30h (Amsterdam local time)

The U&A is dead! At least as an isolated research tool. Too big, too slow, too inefficient.

In the new reality of online consumer power and accelerating category dynamics, the traditional U&A doesn’t cut it anymore.

With the current trend of Consumer Centric competition the focus should not be on ‘a book of knowledge’ but on marketing success!

In this webinar you will learn how 'iteration', 'modular insights' and 'targeted analytics' get you on the fast track from market exploration to concrete business opportunities. 


Sprekers :

  • Etienne Zervaas, Client Service Director

  • Karen Oerlemans, Research Manager

Consument & Shopper