Clients need to achieve superiority at every stage of the product lifecycle. Ipsos provides the ideal balance of technical rigour with prescriptive guidance at a fast pace. We do this using different data sources to support product development.

As the world’s largest product testing adviser, we provide a suite of solutions grounded in Real Insights from Real People for sensory optimisation, category appraisals, prototype screening, concept/product fit, competitive benchmarking, cost savings and product quality improvements.

Product testing in today’s world needs to be agile and cost efficient while providing the required rigour for a proper and successful product innovation or renovation. Using unique, award-winning proprietary solutions, we have helped clients to create globally successful product testing protocols. Our aim is to continuously improve the way we test at the different stages of the product lifecycle.