Accelerate Your Success with Simstore Pack Express
In today's fast-paced retail environment, capturing a shopper's attention is crucial, as they often decide on a purchase in mere seconds.
Ipsos Simstore platform replicates the real-life purchase situation, testing your new packs in a realistic and competitive environment. Simstore Pack Express combines key behavioural and attitudinal KPIs, helping you optimize your design before launch.
Simstore Pack Express brings you actionable insights and recommendations in just 7 working days
We deliver actionable insights and recommendations, where key objectives are to understand:
- To what extent are new designs recognized and found in a competitive environment?
- What share of consumers purchase the new pack?
- How is the new pack performing on key brand values and KPIs?
- Which key design elements might have to be improved and which strengthen the brand?
Effortless Setup of Simstore Pack Express
Only limited client input is needed in the setup phase, and all input is templated. The only information needed to get started is:
- Sharing new & current pack designs
- Decide on brand attributes & design elements
- Decide on shelf type
- Decide on retailer (any major retailer can be chosen for the SKU sourcing)
Once defined, our global team and professional photographers will source 25 SKUs from the selected retailer and build a virtual test environment that is highly realistic to evaluate the new pack designs in a competitive context.
Interested in learning more about Simstore Pack Express? Contact [email protected] today!
