What the Future: Influence
In today's world of social media and instant communication, influence is everywhere. It affects what we buy, how we vote and even our daily purchase choices. But most of us don't see how it works behind the scenes. The truth is, influence is shaping our world more than ever before, and it's changing fast.
Influence tackles the big questions facing businesses, politicians and all of us in this new world of persuasion. We interviewed the influencers about how the tools they use are evolving: speech, government affairs, advertising, marketing, personal connections and even faith.
In this report we share eye-opening data, expert interviews and insights about where influence is heading. Whether you work in marketing, media, politics, tech or you want to understand how influence is changing, you'll find valuable insights here.
