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Public Policy Improvement
Understanding the perceptions of citizens, public service users and other stakeholders.
媒介与平台
揭示内容和平台选择的方式和原因，以支持媒介或平台触达、吸引受众，并由此变现。
Media Development
Understanding audiences: who they are, how they make content choices, and how media companies can engage and monetise them.
全球科学组织
益普索Ipsos赋能先进科学。
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
产品测试
通过产品的创新或革新获取优势。
Product Testing
The product testing solution enables clients to achieve product superiority through innovation or renovation.
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Behaviour Insights
Understanding the route to customer engagement.
创意开发
探索传播策略，发现最佳创意点和创意方向。