This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.
How brands can help people to win the war to survive, then revive.
The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
How consumers respond to the current situation
Ipsos’ qualitative analysis of G-MED Global Physician Online Community (March 16-20, 2020).
Doing research during a crisis allows businesses to better predict and prepare for what to do next.
The decision to move from offline to online research should not be “if”, but when.
This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.
As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
Consumer views on the second-hand market and sustainability in the fashion industry.
In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.
Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?