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Иновации и знание

Trust in research

Fostering trust, advocacy and motivation among research participants.
9 септември 2021
Creating a sense of presence: The power of virtual and augmented reality

Exploring the demand for more immersive experiences as we move into a more digital world.
6 септември 2021

We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous
10 март 2021
Ipsos Update – March 2021

Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
1 март 2021
Service with a smile?

Delivering customer experience in the face of mask wearing.
1 март 2021
Service with a smile?

Delivering customer experience in the face of mask wearing
1 март 2021
Making the most of our regrets

What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
26 февруари 2021
One year on, most don’t see an end to the pandemic before the end of 2021 – if at all

Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
25 февруари 2021
A year in Oncology

A Review of 2020 Drug Approvals & Key Milestones
19 февруари 2021
Embracing Mixed Mode Research

Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.
15 февруари 2021
First Impressions Matter

Understanding the power of spontaneous reactions to develop stronger innovations
10 февруари 2021
Ipsos Update – February 2021

Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
1 февруари 2021