Иновации и знание

Money talks or budget walks

Delivering a Return on Customer Experience Investment: ROCXI.
12 ноември 2020
From unstructured data to intelligence

Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.
10 ноември 2020

Taking action on sustainability

Sustainability is not only a relevant topic today, it is the long-term viability of a business.
9 ноември 2020
Taking action on sustainability

Sustainability is not only a relevant topic today, it is the long-term viability of a business.
9 ноември 2020
Cracking the code for voice commerce

Barriers and solutions to accelerate V-Comm adoption.
3 ноември 2020
Ipsos Update - November 2020

This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
2 ноември 2020
Global Vaccines Research

As the race to develop a COVID-19 vaccine continues at speed, the world faces many more questions than answers – not only about when we might have a vaccine, but who will get it first, how will they get it and are they willing to have it? And how far will it take us on the journey back to ‘normal’…?
1 ноември 2020
Measuring the value of personalised digital creative

Tailored for success.
29 октомври 2020
Opinion Polls: A tour of the territory

Political opinion polls come under great scrutiny in the run-up to elections and their reputation can swing between criticism and praise in the wake of results. But, if you want to make some sense of the state of opinion at any moment in time, you absolutely need polls. This paper puts polling under the researcher’s spotlight.
27 октомври 2020
Staying afloat during a crisis

How consumers and brands are surviving the ‘no normal’.
26 октомври 2020
How COVID-19 has brought behaviour change thinking into focus

Understanding what shapes behaviour has been integral for brands and governments during the crisis.
26 октомври 2020
Trust misplaced?

A report on the future of trust in media.
14 октомври 2020