Why only some advertising gets talked about on social media and becomes famous
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
Delivering customer experience in the face of mask wearing
Delivering customer experience in the face of mask wearing.
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
A Review of 2020 Drug Approvals & Key Milestones
Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.
Understanding the power of spontaneous reactions to develop stronger innovations
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights. We believe the future of quality market research will continue to depend on properly managed research panels.