The global pandemic seems to have overshadowed our attention to the climate… or has it?
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.
Getting an accurate and complete answer to the question of who you compete with is critical.
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
Fostering trust, advocacy and motivation among research participants.
Exploring the demand for more immersive experiences as we move into a more digital world.
Why only some advertising gets talked about on social media and becomes famous
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.