Ipsos x PRS IN VIVO Webinar: The 3-Second Rule™ to Win at Shelf

You are invited to participate in Ipsos and PRS IN VIVO's first webinar in Switzerland since PRS IN VIVO joined the Ipsos family last year- where you can gather expert insights from our team and enhance your strategic edge in this highly competitive market.

CPG Shopping isn’t a journey. It’s a moment.
When a shopper reaches the shelf, your brand has 3 seconds to be noticed, remembered, understood, wanted, and chosen.
In most cases, the sale is already decided before the 'message' even lands.

Why this matters for you:
Many packs are designed to explain.
But the brain doesn’t wait for explanation - it operates instinctively.
Those split seconds, before conscious thought kicks in, are when brands become Retail-Ready - or get overlooked.

In this session, you will learn:
• What the brain does in the first 3 seconds at shelf
• The five core behaviours of the PRS IN VIVO SPEED framework
• Why “clear messaging” isn’t enough and what works instead
• How to create packs that are Retail-Ready by design, not by chance

Join us on February 26th at 2.00 PM CET time
And secure your pack is selected at shelf.

REGISTER TODAY!