To fill this gap, Ipsos ran a meta-analysis on more than 2’000 video ads tested in our creative evaluation service and derived learnings on the value of leveraging brand assets like visual cues, sonic cues, celebrities or brand character as a booster of creative effectiveness.
Please learn more at our webinar "The Power of You! - why distinctive brand assets are a driving force of creative effectiveness":
Providing actionable guidelines to inspire you and your creative agencies to infuse the best of your brand in your creative, this webinar is a call to action to help your creative leverage the Power of You.
Our webinar is dedicated to these major topics:
- Why distinctive brand assets are a driving force of creative effectiveness?
- Which distinctive brand assets are the most effective?
- How to best leverage brand assets over time?