Brand Asset

Ipsos Screenforce Studie 2020
Brand Asset Umfrage

Ipsos Studie in der Schweiz: Machen Sie Ihre Marke begehrenswert

Ipsos Schweiz hat im Auftrag von Screenforce eine aktuelle Studie zu diesem Thema durchgeführt. Screenforce ist die Initiative der TV-Vermarkter in Deutschland, Österreich und der Schweiz für Fernsehen und Bewegtbild. Die 12 Partner repräsentieren gemeinsam 95 Prozent des TV-Werbemarktes in den DACH-Ländern. Im Fokus von Screenforce stehen Forschung, Marketing und Kommunikation für die Gattung TV und Bewegtbild.
Measuring the value of personalised digital creative | Ipsos
Creative Effectiveness Veröffentlichung

Measuring the value of personalised digital creative

Tailored for success.
Ipsos The Power of You
Brand Asset Umfrage

The Power of You - Distinctive Brand Assets

Distinctive Brand Assets, as defined by Ehrenberg-Bass, are ‘non-brand name elements that can trigger the brand into memory for category-buyers’. Much has been written about the importance of using Brand Assets to fuel brand growth, though little is known about which types are most effective in video creative and how advertisers can best use them to capture consumers’ attention.
why distinctive brand assets are a driving force of creative effectiveness | Ipsos | media
Brand Asset Veröffentlichung

The power of you: why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.