Release on Responsible AI: Blending Human Intelligence and Artificial Intelligence
This detailed report explores the perspectives of both Ipsos experts and clients from diverse industries on navigating the exciting and complex landscape of AI, emphasizing the importance of testing and learning and blending human and artificial intelligence altogether.
The rapid evolution of Artificial Intelligence (AI) presents a compelling opportunity for businesses and the marketing research industry to enhance our understanding of customer experiences, generate efficiencies, and develop differently new innovations/ creatives.
As part of our commitment in Ipsos to fostering innovation and responsible AI practices, Jean-Pierre Berst from Ipsos Switzerland has written a detailed report entitled 'Blending Human Intelligence and Artificial Intelligence: Views from Ipsos Switzerland.' These perspectives encapsulate the rich discussions and expert insights shared during the event and beyond, featuring contributions from leaders at Logitech, Nestlé, PMI, Swissquote Bank, dsm-firmenich, and the Swiss Data Science Center.
Read 'Blending Human Intelligence and Artificial Intelligence: Views from Ipsos Switzerland' to find out:
- Transformative potential: AI applied to marketing research offers great opportunities: i) gain deeper consumer insights, ii) generate efficiencies, iii) drive better decisions, and iv) create new possibilities
- Preventing pitfalls: Applying a relevant framework helps prevent common pitfalls associated with AI.
- Responsible AI: Integrating ethical considerations and governance frameworks to ensure responsible AI.
- Human in the loop: The imperative need to have humans in the loop, as we are the ones taking decisions.
