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Artificial Intelligence

Schweizer sind eher nervös als begeistert von KI, und fordern mehr Transparenz
Artificial Intelligence Pressemitteilung

Schweizer sind eher nervös als begeistert von KI, und fordern mehr Transparenz

Der „AI Monitor“ 2025 von Ipsos zeigt, dass die Schweizerinnen und Schweizer zwar offen für die praktischen Vorteile der KI sind, aber auch eine deutliche Vorsicht an den Tag legen, insbesondere in Bezug auf Vertrauen und Datenschutz, und sich dem weltweiten Ruf nach mehr Transparenz von Unternehmen, die diese Technologie einsetzen, anschliessen.
Personas im Zeitalter der KI - Ipsos
Artificial Intelligence Veröffentlichung

Personas im Zeitalter der KI

Versprechen und Einschränkungen.
Exclusive IPSOS Event on “Synthetic data and predictive AI: beyond the hype” at Lausanne
Artificial Intelligence Ereignis

Exclusive IPSOS Event on “Synthetic data and predictive AI: beyond the hype” at Lausanne

Contact us to join our Exclusive webinar on Synthetic data and predictive AI: beyond the hype
Deepfakes, Distrust and Disinformation: The Impact of AI on Elections and Public Perception │ An EPFL C4DT Event
Disinformation Umfrage

Deepfakes, Distrust and Disinformation: The Impact of AI on Elections and Public Perception │ An EPFL C4DT Event

Ipsos Switzerland's Senior Client Officer, Hubert Brossard, shared crucial insights on public perception of AI and disinformation at EPFL's Center for Digital Trust conference, highlighting our commitment to understanding the evolving digital landscape.
Release on Responsible AI: Blending Human Intelligence and Artificial Intelligence
Artificial Intelligence Umfrage

Release on Responsible AI: Blending Human Intelligence and Artificial Intelligence

This detailed report explores the perspectives of both Ipsos experts and clients from diverse industries on navigating the exciting and complex landscape of AI, emphasizing the importance of testing and learning and blending human and artificial intelligence altogether.
Ipsos | Ipsos.Digital | consumers | artificial intelligence | AICI
DIY Research Veröffentlichung

Researchers will move faster in 2023 with digital survey automation

How DIY surveys are delivering faster, more cost-effective consumer insights.
Ipsos | AI | Social Intelligence | Beauty | CX
User Experience Veröffentlichung

Using AI to improve Customer Experience in the consumer beauty sector

Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.
Ipsos | Synthesio | AICI | tips for scaling social intelligence
Artificial Intelligence Veröffentlichung

Brand leaders share top tips for scaling social intelligence

Synthesio expert shares social intelligence program best practices and mistakes to avoid .
Ipsos | White paper | Innovation | Machine Learning
Artificial Intelligence Veröffentlichung

Beyond the Hype: Innovation predictions in the era of Machine Learning

Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.
Disruptive technologies | Cyclone | Climate change | Ipsos | Data collection
Artificial Intelligence Umfrage

Disruptive technologies: How data is collected when you can’t get on the ground

Remote sensing – satellites, drones, social listening & AI – are changing the way we collect data.