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Looking for holiday cheer? Global consumer confidence hits new over 2-year low
Global Consumer Confidence Index in December is at the lowest since May 2017.
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Reale Anwendungsgebiete für virtuelle Technologien
«Virtual & Augmented Reality»-Systeme können als Technologien ein Beitrag dazu leisten, Marktforschung realitätsnäher, spannender und vor allem handlungsrelevanter für unsere Kunden zu gestalten.
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Konsumenten erwarten nachhaltige Verpackungen
Eine deutliche Mehrheit der Konsumenten erwartet von den Herstellern Produkte, bei denen so wenig Verpackungsmüll wie möglich entsteht. In Deutschland geben sogar mehr als drei von vier Verbrauchern (77%) an, dass sie Produkte kaufen möchten, für die möglichst wenig Verpackungsmaterial verwendet wird. Auch global gesehen ist der Bedarf an umwelt- und ressourcenschonenden Verpackungen ähnlich gross (75%), so das Ergebnis einer aktuellen Ipsos-Studie in 28 Ländern.
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Uncover the power of the patient voice: Healthcare-focused Social Intelligence & Text Analytics
The rich wealth of unstructured and unrequested data on social media offers critical input to your brand’s story. Ipsos’ healthcare-focused Social Intelligence & Text Analytics offering, powered by Synthesio’s leading technology, unlocks the opportunities within unstructured data, bringing you unparalleled insights into authentic patient experiences and perceptions.
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Ipsos Update - December 2019
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.
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A World of Research: 2019 in review
Looking back at what Ipsos research and analysis has told us about the world in the past year.
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Ipsos acquired majority stake in reporting expert Data Liberation
Recognising the importance of having fast, accessible and dynamic research findings, Ipsos has made the decision to acquire a majority stake in Data Liberation, a UK-based company highly specialised in automated reporting.
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Slowing Down to be faster: why it is paramount to invest at the front end of the development process
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
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Slowing Down to be faster: why it is paramount to invest at the front end of the development process
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.