Suche
-
Attitudes to Europe on the eve of the 2019 European Elections
New Ipsos global study shows nearly half of people in 10 European countries think things across the EU are on the wrong track – but less pessimistic than in 2017. 44% say they are not very interested in the upcoming European Parliament elections. Worldwide, half think the European project as a whole has made Europe stronger.
-
We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
-
Ipsos Update - May 2019
May’s edition presents Ipsos’ latest research and thinking on topics including climate change, our ‘vices’ – or morally questionable behaviours, driverless cars, shopper technology, creative advertising and trends in MENA.
-
Global Consumer Confidence Index - April 2019
Consumer confidence up in France, Israel, and Spain; down in Latin America. The April 2019 reading of the Ipsos Global Consumer Confidence Index confirms a downward trend as it drops to 49.0. Over the past three months, the index has fallen by 0.9 point globally.
-
Climate change increases in importance to citizens around the world
Most are more willing to take personal actions to cut down waste, but are skeptical of policy actions.
-
Global Views On vices – 2019
What is morally acceptable in moderation? Who should be allowed to use, buy or have access to…? What are the global trends on vices?
-
What Worries the World - March 2019
New global poll finds four concerns top the world’s worry list: financial/political corruption, poverty/social inequality, unemployment, crime/violence. Meanwhile, in most countries surveyed (22 of 28) the majority think that their nation is on the wrong track.
-
Driverless Futures?
Self-driving cars create both opportunities and uncertainties for the public. How can we find out what the public thinks about a technology that doesn’t yet exist?
-
Selling Creative Research Short?
How creative research can help measure and fuel long-term campaign effects
-
Ipsos Launches Simstore Virtual Solutions
An online, highly-automated platform offering a suite of virtual shopper and packaging solutions.