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IWD 2022: Women are more likely to perceive institutional bias against them
Women are more likely to perceive institutional bias against women than men, particularly governments and social media.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
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Scratching the surface on the environment using social intelligence
The global pandemic seems to have overshadowed our attention to the climate… or has it?
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Ipsos Update - January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
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Building the business case for AI-enabled consumer intelligence
Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.