Sustainability: What we know and how you can act

The voice of the consumers about sustainability we are capturing at Ipsos were getting louder and louder before Covid-19, and we see no reason this would change “the day after” the crisis.

The author(s)

  • Natalie Lacey Chief Operating Officer, Global Affairs
  • Trent Ross Corporate Reputation, Global
  • Marion-Anne Cattaneo Market Strategy Understanding & Innovation, Switzerland
  • Martin Fenböck Client Service Organisation, Switzerland
Get in touch

Please learn more at our webinar about what sustainability is all about in 2020 and beyond:

 

Even if the current travel bans have a short-term positive effect for the environment, the challenges in terms of sustainability are still extensive. Technological advances, cultural shifts, economic structures that have been completely overhauled, and monumental threats to the environment are all reshaping the planet as we know it.

Our webinar was dedicated to this major topic:

  • What do consumers expect from companies and institutions?
  • How can we understand the gap between what people are saying and what people are doing?
  • What can we learn from other organisations?

We combined the archives and synthesized dozens of global research reports, white papers, and expert opinions in order to provide a definitive consumer/citizen POV on the topic of sustainability. We shared a few case studies of ground breaking work that Ipsos is currently doing around the globe in the area of sustainability – and look to advance the ongoing discussion so that we may better serve customers in this fascinating new area.

The author(s)

  • Natalie Lacey Chief Operating Officer, Global Affairs
  • Trent Ross Corporate Reputation, Global
  • Marion-Anne Cattaneo Market Strategy Understanding & Innovation, Switzerland
  • Martin Fenböck Client Service Organisation, Switzerland