Affluent


Coronavirus Veröffentlichung

Signals #6: Understanding the Coronavirus Crisis

Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.
Affluent Umfrage

Affluent Highlights: how do the European Affluent travel the world?

Over in Europe, we are beset by storms, rain and cold weather. So, for many people, booking a holiday in the sun offers a glimpse of hope amidst the gloom. With far more money to spend, the Affluents are particularly keen on travel – and do so for both business and pleasure. In fact, the average Affluent in Europe takes about 10 flights a year and stays around 24 nights in hotels.
Affluent Umfrage

Affluent Highlights: Are European Affluents listening to podcasts?

It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.
Affluent Umfrage

Affluents and non-Affluents: European identity

There is an increasing preference amongst the Affluents for staying part of the EU.