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Audience Measurement

How to adapt audience measurement methods in times of crisis | Ipsos
Audience Measurement Veröffentlichung

Keeping the Show on the Road

How to adapt audience measurement methods in times of crisis.
Ipsos to replace Comscore as UKOM audience measurement supplier
Audience Measurement Umfrage

Ipsos named as UKOM research supplier from 2021

Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.
On the Move: Measurement for Out of Home Advertising | Ipsos
Out of Home Veröffentlichung

On the Move: Measurement for Out of Home Advertising

The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
It's about time - Measuring Media Impact 2019
Audience Measurement Veröffentlichung

It’s About Time: Measuring Media Impact

Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.