Innovation

Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.

In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.

July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.

This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.

This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.

This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.

An online, highly-automated platform offering a suite of virtual shopper and packaging solutions.

March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability