Innovation

This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.

This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.

This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.

An online, highly-automated platform offering a suite of virtual shopper and packaging solutions.

March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability