Marken


Marken Veröffentlichung

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
Gesellschaft Umfrage

Switzerland is highly regarded for the appeal of its businesses

The appeal of investing in businesses from countries around the world has intensified over the past few years, with the top business hubs being North America and Europe. However, disruption caused by the COVID-19 pandemic may slow down the recent economic momentum.
Coronavirus Veröffentlichung

Signals #4: Understanding the coronavirus crisis

This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.
Coronavirus Veröffentlichung

Signals #3: Understanding the coronavirus crisis

The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
Coronavirus Veröffentlichung

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
Coronavirus Veröffentlichung

COVID-19: The Creative Fightback

How brands can help people to win the war to survive, then revive.
Brand Asset Veröffentlichung

The power of you: why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.