Marken

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.

Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.

Achieving brand growth in a mindful and mindless world.

A monthly round-up of Ipsos research and analysis from around the world.

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.

The appeal of investing in businesses from countries around the world has intensified over the past few years, with the top business hubs being North America and Europe. However, disruption caused by the COVID-19 pandemic may slow down the recent economic momentum.

This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.

The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.

Revisiting brand-building during the COVID-19 pandemic.