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Ipsos Webinar | Don’t overlook Seniors - “Silver” is as good as gold
Webinar Webinar

Ipsos Webinar | Don’t overlook Seniors - “Silver” is as good as gold

The elderly population is important (19% globally, but 40% of the total population in Italy and 30% in the USA) - they are also on average wealthier (they own more than 60% of all assets in the USA and Europe). The 'silver economy' is therefore growing and, by 2040, 60+ year-olds are expected to drive 40% of consumption growth in developed countries.
How to drive sustainable brand growth? | Consumer decision-making | Ipsos
Marken Veröffentlichung

How to drive sustainable brand growth?

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
Ipsos Webinar - The Power of you
Creative Effectiveness Ereignis

[Webinar] The Power of You - Distinctive Brand Assets

Please join us for a complimentary webinar on the effectiveness of distinctive Brand Assets.
Consumer in times of crisis | Revisiting brand-building during the COVID-19 pandemic | Ipsos | Brand Health Tracking
Coronavirus Veröffentlichung

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
Should brands try to change the world
Brand Positioning Veröffentlichung

Should Brands Try to Change the World?

As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course