Markenführung

Tipps für die Bereitstellung einer großartigen Benutzererfahrung.

The elderly population is important (19% globally, but 40% of the total population in Italy and 30% in the USA) - they are also on average wealthier (they own more than 60% of all assets in the USA and Europe). The 'silver economy' is therefore growing and, by 2040, 60+ year-olds are expected to drive 40% of consumption growth in developed countries.

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.

Please join us for a complimentary webinar on the effectiveness of distinctive Brand Assets.

Revisiting brand-building during the COVID-19 pandemic.

As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course