The 2025 Ramadan Handbook – UAE Edition
The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.
The report reveals that 3 in 5 choose in-store shopping during Ramadan over online shopping. Despite the perception of ad overload, advertisements contribute to brand memorability and influence the purchasing decisions of 54% of shoppers. When it comes to Ramadan personas, The “Passionate Shopper” (30%) makes up the largest persona in UAE. People who fit this persona are shopping lovers who indulge in busy markets and attractive deals during Ramadan.
Click below for the full UAE and MENA reports.
