The “Adolescence” Effect: A Social Listening Dive Into Online Safety & Digital Danger

Log In, Look Out: Digital Safety in the Wake of Adolescence

Netflix Adolescence effect

Following the release of Adolescence, a wave of conversations swept across the MENA region, reflecting a collective awakening to the realities of online safety and cyberbullying. Parents, advocates, and young people took to social media and forums, sharing stories, emotions, and calls for action.

Our social listening analysis through Synthesio reveals:
• A 63% rise in awareness about digital threats facing children.
• A 30% call for stronger digital literacy education.
• A 15% push for community and policy-driven interventions.

The series resonated deeply, highlighting how today's youth navigate a digital world filled with both opportunity and risk. Concerns ranged from cyberbullying masked as memes, to the overwhelming speed of online trends leaving parents struggling to keep up. 
This report dives into key themes such as parental fears, the normalization of online harassment, and the urgent need for preventive measures.

 

Check out the full report.

Media & Brand Communication