Social Listening

Here’s a quick and easy to use planning tool to help you make informed decisions.

The impact of customer emotions on brands.

Customer experiences across the e-commerce journey in GCC.

Which sponsoring brands are on top when it comes to earned social media value?

A run-through of the what, why, and how of unknown unknowns in social intelligence.

The rich wealth of unstructured and unrequested data on social media offers critical input to your brand’s story. Ipsos’ healthcare-focused Social Intelligence & Text Analytics offering, powered by Synthesio’s leading technology, unlocks the opportunities within unstructured data, bringing you unparalleled insights into authentic patient experiences and perceptions.

What people are saying online about Tinder, Bumble, and Hinge.

The view from online: unfiltered, uncensored & unsolicited.

Elie Aoun, CEO Media, at Ipsos in MENA, delivered a groundbreaking presentation at the Middle East Social Media Festival (MESMF) in Beirut, Lebanon, on what actions need to be taken to keep up in a digital age.