Brand Image

Most influential brands in Egypt
Brand Measurement Survey

Most Influential Brands in Egypt - 2020

Ipsos' Most Influential Brands Survey for Egypt shows technology and digital brands in the lead, with 1 local brand making the top 10.
Hope Probe Mars
Government Survey

Data-Driven Insights Show How the Hope Probe has Driven the ‘Brand UAE’ Forward

How UAE's Hope Mission to Mars impacted its brand image on social and mainstream media.
Consumer in times of crisis | Revisiting brand-building during the COVID-19 pandemic | Ipsos | Brand Health Tracking
Brands Publication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
Corporate Reputation
Corporate Publication

Corporate Reputation: The key questions answered

How to unlock the value of reputation for businesses.
Mind the Promise Experience Gap
Customer Experience Publication

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
Most Influential Brands in KSA
Brands Survey

Google is Saudi Arabia’s Most Influential Brand, According to Ipsos Survey

Ipsos Most Influential Brands Survey for KSA shows Tech & Digital brands in the lead, 2 local brands make the top 10
The Map to Brand Growth
Brands Publication

The Map to Brand Growth

Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.