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Brand Measurement

coca cola ronaldo
Social Listening Survey

Why is customer emotion data so important right now?

The impact of customer emotions on brands.
Most influential brands in Egypt
Brand Measurement Survey

Most Influential Brands in Egypt - 2020

Ipsos' Most Influential Brands Survey for Egypt shows technology and digital brands in the lead, with 1 local brand making the top 10.
Hope Probe Mars
Government Survey

Data-Driven Insights Show How the Hope Probe has Driven the ‘Brand UAE’ Forward

How UAE's Hope Mission to Mars impacted its brand image on social and mainstream media.
How to drive sustainable brand growth? | Consumer decision-making | Ipsos
Brands Publication

How to drive sustainable brand growth?

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
Top brands in UAE
Brands Survey

Most Influential Brands in UAE - 2019

Ipsos' Most Influential Brands Survey for the United Arab Emirates shows technology and digital brands in the lead, with 1 local brand making the top 10.
Category and brand monitoring uae corona
Public Health Survey

COVID-19: Category and Brand Monitoring in MENA

Real-time insights from the MENA region
Most Influential Brands in KSA
Brands Survey

Google is Saudi Arabia’s Most Influential Brand, According to Ipsos Survey

Ipsos Most Influential Brands Survey for KSA shows Tech & Digital brands in the lead, 2 local brands make the top 10