Healthcare

Application of social intelligence and analytics know this week, based on an analysis of 139,000 mentions on social media
in the UAE between March 18 and March 22, 2020.

In the UAE, many think the media has exaggerated the outbreak of COVID-19, even if only somewhat.

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.

The analysis of 7,500 mentions on social media in UAE between March 10 and March 11, 2020, are presented by Ipsos' application of social intelligence and analytics. Powered by Synthesio, our social intelligence platform, we present what online citizens in the United Arab Emirates want to know right now.

The rich wealth of unstructured and unrequested data on social media offers critical input to your brand’s story. Ipsos’ healthcare-focused Social Intelligence & Text Analytics offering, powered by Synthesio’s leading technology, unlocks the opportunities within unstructured data, bringing you unparalleled insights into authentic patient experiences and perceptions.

Globally, just 39% think their country is heading in the right direction. The top worries globally are unemployment, crime/violence, financial/political corruption and poverty/social inequality.

What disruptive trends will shape the healthcare landscape of the future? What will companies need to do to facilitate successful delivery of value and access?

Four in five say mental health as important as physical – but just one in five think NHS treats it that way. The research, by Ipsos and the Policy Institute at King’s College London, reveals attitudes towards mental health around the world.