Society

Concern about Coronavirus falls to the lowest level seen in our tracker so far.

Are we ready for the shock of global population decline?

A comprehensive publication about the attractiveness and uncertainties in the Kingdom.

What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.

A new global survey from Ipsos shows how the COVID-19 pandemic has affected mental wellbeing, community support and loneliness around the world.

Measuring the level of happiness in Saudi Arabia.

After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves, according to a new Ipsos' Global Advisor poll in 31 countries. However, worries about the long-term impact of COVID-19 are prevalent, and concerns about global warming, the economy, and general tolerance of others have not gone away.

How consumers and brands are surviving the ‘no normal’.

Understanding what shapes behaviour has been integral for brands and governments during the crisis.