Business

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.

Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.

Across 24 countries, 28% of adults have started a business and 9% have started a charity or community group.

Global Business Influencers represent less than 1% of the population. But, taking into account their influence, spending power, and the corporate budgets they control, they are a disproportionately important audience for B2B marketers.

Our twelfth sitting explores how 127 communications leaders across 22 countries are responding to an increasingly fractured communications landscape. This year's report examines issues ranging from the impact of Brexit, and tweets from @realDonaldTrump, to the rise of corporate activism, and the implications of Amazon’s Alexa giving Jeff Bezos a microphone into millions of living rooms.

Overview of the component and service aftermarket

Ipsos MediaCT conducts the Director Sentiment Index survey twice annually on behalf of the Australian Institute of Company Directors. A random sample of 500 company directors, from a variety of industries, are asked about a range of issues concerning their business, government and general economic conditions.

Australian companies expect their customers to do too much to resolve bad experiences

Digital/IT, media and retail brands dominate the list; three Australian-owned brands in the Top 10