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Consumer Behaviour

Ipsos Update - July 2019
Refugees Publication

Ipsos Update - July 2019

July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
Ipsos | Ipsos.Digital | consumers | artificial intelligence | AICI
Consumer Behaviour Publication

Researchers will move faster in 2023 with digital survey automation

How DIY surveys are delivering faster, more cost-effective consumer insights.
Plante melting
Climate change Survey

Data Dive: How people feel about climate change and what to do about it

In five infographics, we break down what Ipsos’ global polling reveals about citizens’ views on the ‘climate emergency’, who is responsible and actions to take now.
Future of Insights | Ipsos
Insights Publication

Future of Insights

Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.
Future of Insights | Ipsos
Insights Publication

Harnessing the Power of Data

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
climate change | consumer behaviour | WEF | Ipsos
Global Advisor Survey

Fewer consumers say they have changed their behaviour due to climate concern than did before the pandemic

In-home behaviours top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.
Addressing the Sustainability Say-Do Gap
Brands Publication

Addressing the Sustainability Say-Do Gap

How brands can lead the way to activate consumer behaviour change in sustainability.
Consumer confidence Index | National Index | Ipsos
Consumer Behaviour Survey

Global consumer optimism rallies to its highest in nine months

Ten countries show significant month-to-month gains in consumer sentiment.
Consumer confidence Index | National Index | Ipsos
Consumer Behaviour Survey

Global consumer sentiment still reviving slowly

More countries show gains than losses in economic confidence, but none has recovered to pre-pandemic levels – except China.
Cognitive Battlefield | Ipsos
Customer Insights Publication

Cognitive Battlefield Part II: A framework for packaging information

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
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