Consumer Behaviour

Brands need to connect with shoppers in the moments that matter most.

The latest Ipsos Global Consumer Confidence for July 2017 is 48.7.

Social data is now being used to provide side by side insight on product innovation, brand health, digital communications and path to purchase – ensuring new ways companies can further use the volume of social media data readily available.

Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.

Applife is Ipsos proprietary app using mobile for qualitative research.

Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.

Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.