Consumers

Ipsos - Dare ti be a tiktok misfit
Advertising Publication

Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success

In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.
Connected_CPG
Innovation Publication

Connected CPG

The winning formula for CPG in the tech-accelerated age
Humanising omnichannel | Ipsos
Omnichannel Publication

Up close and personal: Humanising omnichannel

Humanising omnichannel means seamless customer journeys are just the start.
A Year in Review - 2021 | Ipsos
Trust in Professions Publication

A Year in Review - 2021

What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
AICI | AI-enabled consumer intelligence | Synthesio | Ipsos
Insights Publication

Building the business case for AI-enabled consumer intelligence

Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.
Consumers | Inflation | Ipsos
Banking & Financial Services Survey

Consumers worldwide report experiencing higher prices

In 30-country survey, two-thirds say they now pay more for transportation, food and drink, and utilities than they did six months ago.
Consumers | Brand strategy | Competition | Ipsos
Market Understanding Publication

A Panoramic View: With whom and with what do I truly compete?

Getting an accurate and complete answer to the question of who you compete with is critical.
Consumer Consciousness visual
Consumers Publication

Consumer Consciousness

A new survival strategy in an increasingly volatile world
Global Consumer
Global Advisor Survey

February 2021: Global consumer confidence showing little growth

Consumer sentiment remains significantly lower than a year ago in most countries
Consumer confidence Index | National Index | Ipsos
Consumers Survey

Drop in global consumer confidence slows

Consumer expectations are picking up.
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