Consumers

In five infographics, we break down how inflation, the invasion of Ukraine, layoffs, and the pandemic, have people around the world feeling anxious going into the end-of-year shopping season.

Designing customer experiences that drive business success

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.

Sometimes if feels like we are moving from unprecedented crisis to unprecedented crisis.

Autonomous vehicles have the potential to reinvent everyday lives and businesses

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments

New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.

Join us for a new KEYS Webinar on July 7

Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.