Society

London preserves its spot as the world’s most admired city in the 2022 edition of the Anholt-Ipsos City Brands Index. Paris, Sydney, New York, and Rome round out the top-5, but there has been some movement in the bottom half of the top-10 cities:

Two years into the unprecedented upheavals instigated by a global pandemic, it feels like a good moment to take stock and think about what we have learned during this dramatic period.

Majority of Australians expect more extreme weather events next year as a consequence of climate change

Amidst a prolonged, multi-dimensional crisis

Half see the virus as a threat to the world and a majority in all countries believe that it will take several months or longer to contain.

The Understanding liveability across Metropolitan and Regional Australia reports are drawn from the Ipsos Life in Australia project – the nation’s largest annual study of community values and liveability.

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.

In 2017-2018, Ipsos and the Water & Development Alliance (WADA) conducted a study to map the hypothesized direct gendered impacts (“women and water”) and the pathways to indirect empowerment impacts (“the ripple effect”) of water programming, and to collect primary data to assess whether these hypotheses can be supported.

With the holiday season in full swing and Affluent increasingly searching for unique experiences rather than growing their material possessions, the luxury travel market is booming. What are the travel trends among Affluent worldwide?