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Communication

Corporate Publication

Building reputation in 2023: the link between corporate reputation and business efficiency

Drawing on data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.

25.09.23

Reputation Publication

Crisis Management

With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.

07.10.22

Ipsos Views | White paper | Sustainability | Advertising | Thought Leadership

Advertising Publication

Sustainability and Advertising: Friends or foes?

How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?

14.09.22

Segmentation Publication

Start with the end in mind: A three-step segmentation remedy

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.

31.01.22

Communication Survey

European 5G survey: Europeans are positive, but disinformation looms and citizens call for action

Almost all Europeans have heard about 5G, however only 1 out of 4 Europeans claim to have a good understanding about 5G.

16.10.20

Media Publication

Be bold, be creative, do research!

How early communication research enables marketers to make more creative, bolder advertising…faster.

12.02.19