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Reputation
Publication
Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
07.10.22
Advertising
Publication
Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
14.09.22
Segmentation
Publication
Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
31.01.22
Communication
Survey
European 5G survey: Europeans are positive, but disinformation looms and citizens call for action
Almost all Europeans have heard about 5G, however only 1 out of 4 Europeans claim to have a good understanding about 5G.
16.10.20
Media
Publication
Be bold, be creative, do research!
How early communication research enables marketers to make more creative, bolder advertising…faster.
12.02.19