Product Innovation

Accelerate and compound the impact of your innovations

Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.

A new framework for understanding consumers’ propensity to switch

Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.

This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.

This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.