Social Media

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.

The reliability of online information being crucial during elections, UNESCO and Ipsos decided to conduct a survey in 16 countries where general elections will be held in 2024, and pose questions specific to this context: do people feel that disinformation have already had an impact on political life in their country? Are they concerned that disinformation will impact the next campaign?

Some would think it an understatement to say that the latest Ipsos' Reputation Council sitting takes place against an uncertain global backdrop. We seem to be in a perfect storm of social, political, and economic upheaval – the war in Ukraine, supply chain bottlenecks feeding inflation, and the lingering impact of Covid-19 are but a few of the factors impacting the world.

Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.

Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.

Survey finds the global public divided in their level of excitement about the new technologies

Forrester Spotlights AICI opportunity - and Synthesio's winning strategy

These are the reports, stories and videos that got you talking, sharing and engaging with us.

An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.