Alberta Voters Expecting Another Conservative Win
Calgary, AB - Alberta voters view the Progressive Conservatives as heavy favourites to win the provincial election on March 3rd according to a new Ipsos Reid/Global Calgary poll. Three quarters (75%) of Albertans say they expect the Conservatives will win either a majority (45%) or minority (30%) government. Only one-in-ten (10%) voters think the Liberals (8%) or some other party (2%) will win this election. Fourteen percent of Albertans are unsure.
The results are similar among Calgarians, with 76% predicting a Conservative victory, compared to 9% for the Liberals and 3% for some other party.
The poll also asked Albertans to select which leader/party is best described by certain phrases. The Conservatives were selected more often than all other parties for all but one phrase. The lone exception was "ran the most negative campaign" where the Conservatives were beaten out by Kevin Taft and the Liberal Party.
The biggest differentiators for the Conservatives are the phrases "ran the most positive campaign" (15 points ahead of Liberals), "shares your values and priorities" (13 point ahead), "will keep their promises" (13 points ahead) and "has run the best campaign" (12 points ahead).
Perhaps the most telling finding in the results is the large proportion of Albertans who selected "undecided" or selected "none" for each of the phrases. This suggests that many Albertans either haven't been following the campaign or haven't been impressed with any of the parties. Interestingly, both "undecided" and "none of the above" beat out all parties on the attribute of "will keep their promises".
These are the findings of an Ipsos Reid online poll conducted between February 25 and 27, 2008. The poll is based on a representative sample of 725 adult Albertans. With a sample of this size, the results are considered accurate to within 177 3.6 percentage points, 19 times out of 20, of what they would have been had the entire adult population of Alberta been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual Alberta population according to Census data.
For more information on this news release, please contact:
Kyle Braid
Vice-President
Ipsos Reid Public Affairs
778-373-5130
[email protected]
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Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
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