Albertans On The Environment

Calgary, AB - A recent Ipsos Reid study commissioned by the Alberta Council for Environmental Education (ACEE) shows that the majority of Albertans (79%) agree that it is possible to have a strong economy in Alberta while protecting the environment. Two-thirds (66%) also agree that more government action is needed to solve the environmental problems facing Alberta.

The study also showed, when given the choice between two options:

• 78% of Albertans say, in the future, they would prefer that the Government of Alberta provides subsidies for the development of renewable and clean energy options, while 11% say they would prefer subsidies for oil and gas development. Eight percent of respondents volunteer "both" while 2% volunteer "neither."
• Nine-in-ten (91%) Albertans say, when it comes to the clean up of environmental harm, it is more fair that the company causing the harm pays (with costs passed to its consumers through higher product costs), while 6% say it is more fair that the government pays (with costs passed on to all citizens in the form of taxes). Two percent of respondents volunteer "both" while 1% volunteer "neither."

These are the findings of an Ipsos Reid telephone poll conducted between January 12 and 21, 2009. The poll is based on a randomly selected sample of 801 Albertans aged 18 or older. With a sample of this size, the results are considered accurate to within 177 3.5 percentage points, 19 times out of 20, of what they would have been had the entire adult population of Alberta been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual Alberta population aged 18 or older according to 2006 Census data.

For more information on this news release, please contact:
Jamie Duncan
Associate Vice President
Ipsos Reid Public Affairs
403-294-7385
[email protected]

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, health and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, visit www.ipsos.ca.

About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2008, Ipsos generated global revenues of e979.3 million ($1.34 billion U.S.).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

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