Almost Two Thirds (62%) Of Global Citizens Believe There Will Be a Cure for Cancer
In Their Lifetime

Ottawa, ON-- A new Canada.com News poll conducted by Ipsos and released today indicates that almost two-thirds (62%) of adults surveyed in 23 countries (representing 75% of the worlds GDP) has a belief that "there will be a cure for cancer in my lifetime". This compares with 38% disagree that there will be a cure for cancer in their lifetime.

The survey of over 24,000 adults--1000+ respondents per country -- shows those residing in India (78%), Argentina (76%), China (75%), Mexico (72%) and Russia (72%) are the most likely to believe that there will be a cure for cancer in their lifetime.

Those nations where residents are the least likely to believe that there will be a cure for cancer in their lifetime are Germany (43%) followed by Italy (49%), Hungary (50%), Canada (51%), Great Britain (52%) and the United States (53%).

The following list of findings begin with the countries where citizens are most likely to agree that "there will be a cure for cancer in my lifetime" and ascends to those countries where citizens are least likely to agree with the proposition:

India - 78% agree/22% disagree
Argentina - 76% agree/24% disagree
China - 75% agree/25% disagree
Mexico - 72% agree/28% disagree
Russia - 72% agree/28% disagree
Brazil - 71% agree/29% disagree
South Korea - 70% agree/30% disagree
Spain - 70% agree/30% disagree
Turkey - 66% agree/34% disagree
Czech Republic - 65% agree/35% disagree
Japan - 62% agree/38% disagree
Australia - 60% agree/40% disagree
Sweden - 59% agree/41% disagree
Netherlands - 59% agree/41% disagree
Belgium - 58% agree/42% disagree
France - 56% agree/44% disagree
Poland - 56% agree/44% disagree
United States - 53% agree/47% disagree
Great Britain - 52% agree/48% disagree
Canada - 51% agree/49% disagree
Hungary - 50% agree/50% disagree
Italy - 49% agree/51% disagree
Germany - 43% agree/57% disagree

These are the findings of an Ipsos poll conducted between November 4th, 2009 and January 13th, 2010. For this survey an international sample of 24,077 adults aged 18+ were interviewed in a total of 23 countries representing 75% of the world's GDP. The countries included Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Hungary, India, Italy, Japan, Mexico, Poland, Russia, and South Korea, Spain, Sweden, the Czech Republic, the Netherlands, Great Britain, the United States and Turkey. Approximately 1000+ individuals participated on a country by country basis via the Ipsos online panel. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to the most recent country Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.1 percentage points 19 times out of 20 per country of what the results would have been had the entire population of adults in that country had been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. G@6O3_6.

For more information on this news release, please contact:
John Wright
Senior Vice President
Ipsos Reid Public Affairs
(416) 324-2002
[email protected]

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca .

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2009, Ipsos generated global revenues of e943.7 million ($1.33 billion U.S.). .

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext - Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

About the CANADA.COM NETWORK

Canwest Global Communications Corp. is Canada's largest media company. In addition to owning the Global Television Network, Canwest is Canada's largest publisher of paid English language daily newspapers and owns, operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, web sites and radio stations and networks in Canada, New Zealand, Australia, Turkey, Indonesia, Singapore, the United Kingdom and the United States. Canwest Digital, a division of Canwest Global, operates a suite of consumer and business web properties, including the canada.com network, Canada's leading 24/7 general news and information source with over 6 million monthly unique visitors. The canada.com network integrates credible Canadian news and specialty content at the country's most recognizable web address by offering newspaper, television and unique online content from some of the nations most trusted and well-respected media properties, including National Post, Global National, Ottawa Citizen, Montreal Gazette, Vancouver Sun, Edmonton Journal, Calgary Herald, specialty channels such as Food TV and HGTV and many more key local media properties. The canada.com network also showcases breaking news, daily newsletters, some of Canada's best online classifieds properties & free e-mail services