Although Half (46%) of Canadian Women Ages 45-60 are Concerned About Menopause's Effects on Their Health, Most are Optimistic About Keeping Their Vitality
Half (46%) of Canadian women in this age range `agree' (11% strongly/36% somewhat) that `they are concerned about menopause and its effects on their health', while the remaining half (54%) `disagree' (23% strongly/31% somewhat).
Although many are concerned, most are feeling little to no effects and those who anticipate menopause feel the same. Seven in ten (70%) menopausal respondents `agree' (34% strongly/36% somewhat) that `they feel just as vital as they did before menopause', while three in ten (30%) `disagree' (8% strongly/21% somewhat).
With health concerns in the minds of many, a sizeable portion are seeking the advice of their medical professionals with regards to menopause. In fact, nearly two in three (63%) `agree' (32% strongly/31% somewhat) that `they have talked to their doctor about menopause', with two in five (37%) `disagreeing' (18% strongly/19% somewhat).
Canadian women in this age group have a variety of opinions when it comes to menopause and its potential effects, while some harbour inaccurate assumptions. One in three (32%) `agree' (7% strongly/25% somewhat) that `most postmenopausal women aren't very interested in or satisfied by sex', although two in three (68%) `disagree' (27% strongly/42% somewhat).
One in five (19%) `agree' (2% strongly/16% somewhat) that `menopause will negatively affect their mental abilities, with four in five (81%) `disagreeing' (50% strongly/31% somewhat). Even one in ten (12%) `agree' (4% strongly/8% somewhat) that `menopause is a disease or medical condition), while nine in ten (88%) `disagree' (70% strongly/18% somewhat).
Not all changes are seen as negative, as nine in ten (90%) menopausal women `agree' (60% strongly/30% somewhat) that `it's a relief not to think about periods and contraception anymore', while just one in ten (10%) `disagree' (4% strongly/6% somewhat) with this relief.
These are some of the findings of an Ipsos Reid poll conducted between August 24th to 29th, 2013, on behalf of Pfizer. For this survey, a sample of 1,065 Canadian women between the ages of 45 and 60, including 457 who identified as being employed and menopausal, from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/- 3.8 percentage points had all Canadians women between the ages of 45 and 60 been polled, and within +/- 5.2 percentage points had all Canadian women who identify as both employed and menopausal been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Sean Simpson
Associate Vice President
Ipsos Reid Public Affairs
416.572.4474
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.
With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,789 billion (2.300 billion USD) in 2012.
