Among Top Burger Brands in Canada, More Ontarians (38%) and Quebecers (30%) Name Harvey's the Best-Tasting Burger than any other Burger

Toronto, ON - A new Ipsos Reid poll of Quebecers and Ontarians conducted on behalf of Harvey's has revealed the best-tasting burger according to central Canadians:

In Ontario, more respondents (38%) named Harvey's as the fast-food burger restaurant with the best tasting burger, beating out its major competitors by a 2 to 1 margin. Two in ten Ontarians said that A&W (20%) and Wendy's (20%) burgers were the best tasting, while others gave the title to Burger King (11%), McDonalds (10%) or Dairy Queen (2%).

In Quebec the race was tighter. While three in ten (30%) named Harvey's as the best-tasting burger, a statistical tie ensued among McDonalds (21%), A&W (19%) and Burger King (16)% for second place. Rounding out the list include Wendy's (8%), La Belle Province (5%), and Dairy Queen (1%).

These are the findings of 2 polls conducted on behalf of Harvey's from April 14 to April 17, and from April 23 to April 27, 2009. This online survey of Quebecers (n=559) and Ontarians (n=669) was conducted via the Ipsos I-Say Online Panel, Ipsos Reid's national online panel. The results of this poll are based on a sample where quota sampling and weighting are employed to balance demographics and ensure that the sample's composition reflects that of the actual Canadian population according to Census data. Quota samples with weighting from the Ipsos online panel provide results that are intended to approximate a probability sample. Statistical margins of error are not applicable to online polls, however, an unweighted probability sample of this size, with a 100% response rate, would have an estimated margin of error of +/- 4.1 percentage points for the sample of Quebecers and +/- 3.8 percentage points for the sample of Ontarians., 19 times out of 20, of what the results would have been had the entire adult population of Quebecers and Ontarians been polled.

For more information on this news release, please contact:
Sean Simpson
Research Manager
Ipsos Reid
Public Affairs
(416) 572-4474
[email protected]

About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

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Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

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