Barbecues and Bus Rides Bring Tories (34%),
Grits (31%) Closer Together
Toronto, ON - Through his cross-country tour and summer barbecues, Liberal Leader Michael Ignatieff appears to be turning his bus around, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Following a slide in the polls that began roughly one year go, the Liberal Party of Canada now enjoys increasing support for the second consecutive month.
If an election were to be held tomorrow, Prime Minster Harper and the Conservative Party would receive support from 34% of decided voters, down 1 point from last month. Michael Ignatieff and the Liberal Party would receive 31% of the vote, up two points from last month, and four points since June.
The NDP, led by Jack Layton, would garner 15% of the vote (unchanged), while Elizabeth May's Green Party would enjoy 9% support (down 1 point). Nationally, the Bloc stands at 9% support (down 2 points). Seven percent (7%) of all Canadians remain undecided.
In Ontario, the race between the two leading parties continues to be right, with the Conservatives (36%) and the Liberals (35%) in a statistical tie. The NDP (16%) and Green Party (11%) are well behind.
In Quebec, the Bloc (38%) continues to hold a commanding lead over the Liberals (24%), Conservatives (16%), NDP (12%) and Green Party (11%).
These are the findings of an Ipsos Reid poll conducted on behalf of Postmedia News and Global Television from August 4-9, 2010. For the survey, a representative randomly-selected sample of 1,000 adult Canadians was interviewed by telephone. With a sample of this size, the results are considered accurate to within 177 3.1 percentage points, 19 times out of 20, of what they would have been had the entire adult population of Canada been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were weighted to ensure that the sample's regional and age/sex composition reflects that of the actual Canadian population according to Census data. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Darrell Bricker
CEO
Ipsos Reid Public Affairs
(416) 324-2001
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
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About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2009, Ipsos generated global revenues of e943.7 million ($1.33 billion U.S.). .
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