Calgary's Municipal Elections & Homelessness
Calgary, AB - As the 2007 municipal election campaign unfolds Ipsos Reid asked Calgarians to give their views on homelessness as an issue in the City of Calgary.
Results of this poll indicate that homelessness is considered to be an important issue by a large majority of Calgarians (91%). Nearly six-in-ten respondents (58%) say that homelessness is a Very Important issue for the city while another one-third (33%) say that it is Somewhat Important.
Calgarians were asked about their likelihood to support an election candidate who makes homelessness a key part of their election campaign. Thirty percent (30%) of respondents said they would be "much more likely to support" a candidate who prioritizes homelessness in their campaign. Just under half (49%) described themselves as being "somewhat more likely to support" a candidate running on such a platform.
The related subject of secondary suites has been a focus of considerable debate in Calgary during 2007. A secondary suite is a second housing unit - kitchen, bathroom and bedroom(s) - built inside of a single detached home. Basement suites are the most common form of secondary suite in Calgary.
Survey participants were asked whether they would support the development of secondary suites in their neighborhood. More than seven-in-ten respondents (72%) said they would support such secondary suite development.
These are findings of an Ipsos Reid poll conducted between September 21st and 24th 2007. The poll is based on an online survey of 486 adult Calgarians. With a sample of this size, the results are considered accurate to within +/- 4.5% points, 19 times out of 20, of what they would have been had the entire population in Calgary been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's age/sex composition reflects that of the actual city population according to Statistics Canada Census data.
For more information on this news release, please contact:
Paul Lauzon
SVP, Managing Director
Ipsos Reid West
587-952-4871
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2006, Ipsos generated global revenues of 857.1 million euros ($1.1 billion USD).
Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.
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