Canadian Health & Wellness Trends for 2025

Revisit our on-demand webinar to hear our latest research on how Canadians approach health and wellness, and how brands can help them meet their goals.

 

Health and wellness are at the heart of Canadian life, shaping how we eat, drink, and live. As we enter 2025, these trends are evolving faster than ever. From New Year's resolutions to year-round habits, Canadians are redefining what it means to live well.

Revisit our Lunch & Learn Insights webinar featuring Ipsos experts sharing the latest research on how Canadians approach health and wellness, including:

  • "New Year - New You" activity and exercise plans
  • How different health attitudes influence shopping behaviours
  • The rise of functional foods and "better-for-you" options
  • The emergence of GLP-1 agonist medications and plant-based alternatives on food choices

Understanding these trends is crucial for marketers, researchers, and product managers in the health and wellness space. While health may be personal, the differences in how Canadians approach it can make or break your strategy.

Speakers:

  • Cameron McFadyen, Vice President, Strategic Growth, Ipsos Canada West
  • Naumi Haque, Senior Vice President, Ipsos Market Strategy Understanding
  • Jenny Thompson, Director, Ipsos Market Strategy Understanding

Consumer & Shopper