Consumers

We'll examine consumer sentiment and future outlook, unpack evolving U.S.-Canada tensions amid economic policy announcements and tariff threats, and look at how shopping behaviours are changing as consumers balance value, confidence, and spending priorities.

Join us for a fresh perspective on where future growth may come from and where traditional approaches are increasingly under pressure.

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.

Authenticity is the Entry Point, But Engagement and Identity Drive Impact

The data says not yet. But the cracks are real — and they point to where the future is heading.

[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2025.

Explore how the foundations of family life in Canada are being fundamentally reshaped — and what that means for the brands, businesses, and systems built around older assumptions.

Here's how small brands can leverage equity to challenge leaders.